和无资质大V合作，监管出手了！

Core Viewpoint - The regulatory authorities have intensified scrutiny on fund companies, particularly focusing on D Fund Company for engaging in marketing collaborations with unqualified influencers, leading to corrective measures and accountability for responsible personnel [1][2]. Group 1: Regulatory Actions - The regulatory report indicates that D Fund Company faced a significant increase in daily subscription volume exceeding 10 billion, raising concerns about potential violations in sales practices [2]. - D Fund Company was found to have collaborated with unqualified internet influencers, paying substantial advertising fees to promote its products, which misled investors regarding risk levels [2]. - The regulatory authorities have mandated D Fund Company to rectify its practices and have suspended the acceptance of new public fund product registrations [2]. Group 2: Violations and Concerns - The report highlights that some fund sales institutions and unlicensed third-party platforms have resumed offering "real-time fund valuation" features, which could mislead investors and dilute fund product returns [3][4]. - The emergence of features like "increased investment rankings" and "real account rankings" on these platforms has raised further concerns about investor misguidance [3]. Group 3: Regulatory Requirements - The report emphasizes the need for fund companies and sales institutions to enhance investor suitability management, ensuring that appropriate products are sold to suitable investors to prevent risk mismatches [5]. - Fund companies and sales institutions are strictly prohibited from collaborating with unqualified internet influencers for any form of fund sales or promotional activities [5]. - Fund sales institutions and third-party platforms are required to conduct self-inspections and remove misleading features such as "real-time fund valuation" and "investment rankings" [6].