单日净申购超百亿？监管通报来了

Core Viewpoint - A recent incident involving a fund company that experienced over 10 billion in net subscriptions in a single day has led to regulatory actions due to suspected violations in sales practices [1][2]. Group 1: Regulatory Actions - The regulatory authorities have mandated the fund company to rectify its practices and have suspended the acceptance of public fund product registrations [2][5]. - The company’s general manager, compliance officer, and head of the internet business department are being held accountable for the violations [2][5]. Group 2: Violations and Marketing Practices - The fund company was found to have collaborated with unqualified internet influencers ("大V") for marketing, paying substantial advertising fees to promote its products, which misled investors [2][3]. - The marketing tactics included using the influencers' platforms to create hype around significant purchases of the fund's products, enticing investors with inadequate risk disclosures [2][3]. Group 3: Industry Concerns - The industry has been criticized for the prevalence of marketing irregularities such as "real-time fund valuation," "increased purchase rankings," and "actual performance rankings," which have now been prohibited by regulators [3][4]. - The use of these marketing strategies has contributed to a short-term trading mentality among investors and has been deemed a form of disguised fund sales [3][4]. Group 4: Regulatory Requirements - Fund companies and sales institutions are required to enhance investor suitability management to ensure appropriate products are sold to suitable investors, preventing risk mismatches [5]. - Strict prohibitions have been placed on collaborations with unqualified internet influencers for any form of fund sales activities [5]. - Fund sales institutions and third-party platforms must conduct self-inspections and remove misleading features such as "real-time fund valuation" and "performance rankings" [5].