Group 1 - The core trend for travel during the Spring Festival is a significant increase in hotel bookings, with a year-on-year growth of 71%, peaking on the third day of the new year [1] - Flight bookings for travel during the festival have increased by 55%, while car rental bookings have surged by 97%, and charter bookings have risen by 111% [1] - Popular travel destinations showing rapid growth in bookings include Tonghua, Pu'er, Yili, Kashgar, Huangshan, Ganzhou, Jiamusi, Kaifeng, Altay, and Chongzuo [1] Group 2 - There is a notable increase in interest in traditional cultural activities, with searches for events like lantern festivals and temple fairs rising by 117% year-on-year [2] - The demand for family travel during the holiday has significantly increased, with ticket bookings for popular theme parks like Shanghai Disneyland and Beijing Universal Resort growing by 141% [2] - Families are also showing a higher willingness to spend on travel experiences, with per capita booking amounts increasing by 12 percentage points [2]
春节假期节中出游需求激增 飞猪：“3小时飞行圈”和“2小时自驾圈”受青睐
Zheng Quan Ri Bao Wang·2026-01-30 05:51