Another apparel brand is closing its retail stores. It was once a tech bro favorite

Core Viewpoint - Allbirds is shifting its business model by closing nearly all U.S. stores and focusing on e-commerce to drive profitable growth as part of its turnaround strategy [2][3]. Group 1: Business Strategy - Allbirds will close almost all of its U.S. stores by the end of February, retaining only two outlets, and will continue to operate two locations in London [1]. - The company has been reducing its brick-and-mortar presence over the past two years to cut costs and support long-term business health [2]. Group 2: Market Trends - The popularity of Allbirds has declined in recent years, leading to reduced foot traffic in stores, similar to trends seen across U.S. retailers [3]. - Consumers are increasingly shopping online due to rising inflation and higher living costs, impacting traditional retail sales [3]. Group 3: Financial Performance - Allbirds reported third-quarter 2025 earnings with net revenue of $33 million, a decrease of 23.3% from $43 million in the same period last year [4]. - The company posted a negative earnings per share (EPS) of -$2.49, which was better than the expected -$2.64 [4].