Guo Ji Jin Rong Bao·2026-01-30 06:53Group 1 - The core viewpoint of the article highlights the strategic marketing push of the GAC-Huawei joint brand, Qijing, as it prepares to launch two new vehicles [1][2] - Dong Weina, with 15 years of cross-industry marketing experience, has been appointed as the Chief Marketing Officer (CMO) of Qijing, overseeing brand marketing, strategic positioning, and user operations [1][2] - Qijing adopts a co-creation model where GAC leads the brand while Huawei provides technology and management support, with over 800 personnel working together [2] Group 2 - The first two vehicles under the Qijing brand are set to launch in the second and third quarters of this year, with the first model, a shooting brake, debuting at the Beijing Auto Show in April and expected to be priced around 300,000 yuan [2] - The high-end smart electric vehicle market is becoming increasingly competitive, with projections indicating that by 2026, there will be 36 new models priced above 300,000 yuan, with leading manufacturers capturing over 85% of the market share [2] - Qijing is a key component of GAC's "Panyu Action" reform, aimed at enhancing the brand matrix and fulfilling the dual demands of high-end and intelligent transformation [2]