中国信通院：2025年12月国内手机市场出货量2447.3万部 同比下降29.1%

Core Insights - The domestic smartphone market in China experienced a significant decline in shipment volume in December 2025, with a total of 24.47 million units shipped, representing a year-on-year decrease of 29.1% [1] - The total smartphone shipments for the entire year of 2025 reached 307 million units, down 2.4% compared to the previous year, with 5G smartphones accounting for 86.9% of the total shipments [1] Group 1: Market Performance - In December 2025, 5G smartphone shipments were 22.13 million units, down 27.3% year-on-year, making up 90.4% of total smartphone shipments [1] - For the year 2025, 5G smartphone shipments totaled 266 million units, a decrease of 1.9% year-on-year [1] Group 2: New Model Launches - In December 2025, there were 41 new smartphone models launched, a year-on-year increase of 28.1%, with 11 of these being 5G models, which is a 37.5% increase [2] - For the entire year of 2025, 515 new smartphone models were launched, reflecting a 15.5% increase, with 234 being 5G models, a modest increase of 1.3% [2] Group 3: Brand Composition - In December 2025, domestic brands accounted for 21.24 million units shipped, down 31.0% year-on-year, representing 86.8% of total shipments [3] - For the year 2025, domestic brands shipped 262 million units, a decrease of 2.5%, and accounted for 85.5% of total shipments [6] Group 4: Smart Device Trends - In December 2025, smart smartphone shipments were 22.87 million units, down 29.4% year-on-year, comprising 93.4% of total shipments [7] - For the year 2025, smart smartphone shipments totaled 285 million units, a decline of 3.3%, representing 92.8% of total shipments [7]