报告:高净值人群对高奢品牌热情度下降,实用性服饰热情度上升
Jin Rong Jie·2026-01-30 07:32

Group 1 - The report indicates a significant decline in the enthusiasm of high-net-worth individuals for luxury brands, dropping by 12 percentage points [1] - There is a notable increase in the interest for practical clothing, which emphasizes comfort over brand, rising by 14 percentage points [1] - The interest in custom-made clothing remains stable compared to last year, while the enthusiasm for trendy brands has slightly decreased by 5 percentage points [1] Group 2 - The overall interest in the second-hand luxury goods market has significantly decreased, with 41% of high-net-worth individuals indicating they would purchase second-hand luxury items, a drop of 24 percentage points from last year [1] - Among those willing to buy second-hand luxury items, handbags and accessories are the preferred choices, followed by jewelry [1] Group 3 - There is a marked decline in the enthusiasm for high-end watches, with the planned purchases dropping from an average of 2.8 watches last year to just 1 this year [1] - Additionally, 59% of respondents do not plan to purchase any watches in the coming year [1]

报告:高净值人群对高奢品牌热情度下降,实用性服饰热情度上升 - Reportify