胡润报告:高净值人群常用信息获取平台是小红书和抖音,最常关注财经博主前三名是吴晓波频道、小Lin说和任泽平
Jin Rong Jie·2026-01-30 07:32

Core Insights - The report by Hurun Research Institute reveals that 61% of high-net-worth individuals frequently use Xiaohongshu for information, which is 13 percentage points higher than Douyin [1] - The most popular financial influencers among high-net-worth individuals are Wu Xiaobo Channel (38%), Xiao Lin Says (23%), and Ren Zeping (17%) [1] Group 1: Information Sources - 61% of surveyed high-net-worth individuals regularly use Xiaohongshu for information, surpassing Douyin by 13 percentage points [1] - 32% of high-net-worth individuals frequently watch WeChat Video Accounts, while 24% use Bilibili [1] - Over 20% of respondents engage with Dongfang Wealth and Zhihu, while Tonghuashun and Wind Information receive 14% engagement [1] Group 2: Age Demographics - Over 70% of individuals under 25 (U25) prefer Xiaohongshu and Douyin as their primary information sources, while those aged 40 and above favor WeChat Video Accounts [1] - Professional investment software like Dongfang Wealth, Wind Information, and Tonghuashun are more popular among individuals aged 35 (U35) and 40 (U40) [1] Group 3: AI Assistants - The most commonly used AI assistants among high-net-worth individuals are DeepSeek and Doubao [1] - U25 individuals predominantly use ChatGPT, while those aged 30 to 45 typically prefer DeepSeek, and respondents over 45 favor Doubao [1]

胡润报告:高净值人群常用信息获取平台是小红书和抖音,最常关注财经博主前三名是吴晓波频道、小Lin说和任泽平 - Reportify