杭州线下13家百货商场开启百场马年新春活动

Core Insights - Zhejiang Province's Hangzhou city has launched over a hundred activities across 13 department stores, including art exhibitions and traditional New Year events, to enhance customer engagement during the Spring Festival [1] Group 1: Event Highlights - The "Hug Your Silver Volcano" themed art exhibition at Wulin Yintai Department Store integrates consumer experiences, featuring a "God of Wealth" photo booth that offers free family or personal photos to customers from late January to February 15 [1] - Xihu Yintai Department Store has introduced the "Get Rich Soon" IP's first exhibition in Hangzhou, with popular activities like the "Wealth Tree" blessing and "Get Money Soon" photo spots, attracting significant public interest [1] - Binhai Yintai Department Store presents the "Garden Adventure: Cute Gods Gathering" theme, featuring four immersive exhibitions, including "Lanterns and Boats" and "Auspicious Horse Celebrations," along with a 200-square-meter "Non-Human" themed photo spot [1] Group 2: Customer Engagement - Young customers are increasingly enjoying additional services such as manicures, hand care, and phone film applications, referred to as the New Year "three-piece set," while shopping [1]