独家|小红书内测“语音问一问”功能,发力“真人经验+AI”问答场景
Xin Lang Cai Jing·2026-01-30 08:04

Core Insights - Xiaohongshu is currently testing a new feature called "Voice Q&A," which replaces the previous hot list function in the search box for some users [1][3] - The "Voice Q&A" feature allows users to input questions via voice, and the search results page will display not only relevant notes but also AI-generated summaries [1][3] - The feature aims to enhance Xiaohongshu's ability to quickly provide information in user inquiry scenarios, leveraging real user experiences rather than generic AI-generated answers [2][4] User Engagement and Market Position - Approximately 70% of Xiaohongshu's monthly active users actively search for content, with the platform recording over 700 million daily searches [2][4] - The introduction of the "Voice Q&A" feature is part of Xiaohongshu's strategy to explore new inquiry scenarios and expand its decision-making capabilities among users [2][4] - The company plans to focus on the inquiry and search direction as a key development area this year, aiming to capture more decision-making scenarios and user mindsets [2][4]

独家|小红书内测“语音问一问”功能,发力“真人经验+AI”问答场景 - Reportify