“什么值得买”发布2026年货消费趋势：生活有热爱，年货更对味

Core Insights - The 2026 "What Worth Buying" New Year Trend Report highlights a shift in consumer behavior towards interest-driven purchasing during the New Year festival, reflecting a more personalized and diverse approach to holiday shopping [1][3][4] Consumer Trends - Consumers are increasingly defining their New Year purchases based on personal interests, leading to a departure from traditional gift choices to more individualized selections such as vacations, pet gifts, and high-end food items [3][5] - The report indicates a significant rise in interest-driven consumption, with categories like digital devices, travel experiences, and health appliances gaining popularity [3][4] Product Performance - High-end products like the iPhone 17 Pro Max and Huawei Mate 80 Pro Max are leading sales, while traditional gifts like liquor remain popular due to their established gifting status [7] - The demand for pet-related products has surged, with pet apparel and grooming items seeing substantial year-over-year growth [8] Travel and Experience - There is a notable increase in travel-related purchases, with significant growth in the sales of ski equipment and vacation packages, indicating a trend towards experiential gifts for the New Year [9] - The report highlights that families are opting for travel as a way to celebrate the New Year, moving away from traditional homebound celebrations [9] Food and Beverage Trends - The New Year dinner is evolving, with consumers showing a preference for quality and diverse food options, including both traditional and global cuisines [10][12] - There is a growing focus on health-conscious food and beverage choices, with products emphasizing low sugar, high protein, and functional benefits becoming popular [13] Home and Lifestyle Products - The demand for home improvement and lifestyle products is rising, with consumers investing in smart appliances and personal care items to enhance their living environments [14][15] - The report notes a shift towards health-oriented gifts, with items like dietary supplements and home health devices becoming common choices for New Year gifting [15] Conclusion - The 2026 New Year market is characterized by a transformation towards interest-driven consumption, where consumers are curating personalized holiday experiences and products that reflect their values and lifestyles [15]