布鲁可助力打假，与多省市监部门共同整治“拆盒重塑”乱象

Core Viewpoint - In 2025, the company will actively engage in multi-dimensional legal, technical, and channel-based actions to combat counterfeiting and illegal practices, demonstrating a "zero tolerance" attitude towards infringement [1][2] Legal Actions - The company will collaborate with market supervision departments across multiple provinces, including Guangdong, Zhejiang, Fujian, Henan, Jiangsu, and Shandong, to target counterfeiting and illegal sales [1] - It will utilize legal tools such as the Trademark Law and the Anti-Unfair Competition Law to effectively combat the entire chain of infringement activities [1] Technical Measures - The company has launched a "genuine product verification" feature on its official mini-program, allowing consumers to verify authenticity by entering a 16-digit anti-counterfeiting code [1] - Consumers can also check the original configuration of products to avoid the "box reconfiguration" trap, enhancing transparency and consumer confidence [1] Channel Strategies - The company will conduct simultaneous online and offline investigations into infringement, focusing on high-risk areas such as e-commerce platforms and wholesale markets [2] - It encourages consumers to purchase products through official channels and report suspected counterfeit activities via its mini-program [2] Commitment to Consumer Protection - The company emphasizes a commitment to protecting consumer rights and maintaining market order, stating that every act of infringement will be met with serious accountability [2] - Future efforts will include deepening collaboration with law enforcement and continuously improving the regular protection mechanism to ensure that all forms of infringement are addressed [2]