新华视点｜美颜“生鲜灯”为何禁而不止？

Core Viewpoint - The article highlights the ongoing issue of "fresh light" or "beautifying light" used in markets to enhance the appearance of meat and other fresh produce, despite regulations prohibiting such practices. The enforcement of these regulations remains inconsistent, leading to continued consumer deception and market challenges [1][12]. Group 1: Regulatory Actions - The revised "Regulations on the Quality and Safety Supervision of Edible Agricultural Products Market Sales" took effect on December 1, 2023, aiming to eliminate the use of "fresh lights" that mislead consumers about the true color of food products [1]. - Market regulatory authorities have initiated special inspections to address the use of "fresh lights," with some regions reporting a significant reduction in their usage [1][12]. - Despite these efforts, some markets and vendors continue to use "fresh lights," indicating a gap in enforcement and compliance [2][4]. Group 2: Market Observations - In certain areas, particularly in lower-tier markets, the use of "fresh lights" remains prevalent, with vendors employing various methods to conceal the lights from consumers [2][4]. - Observations in Guangxi show that while larger supermarkets use natural lighting, smaller vendors still rely on "fresh lights" to enhance the visual appeal of their products [2][8]. - The use of "fresh lights" is particularly common for pork and brightly colored fruits, as vendors believe it boosts sales [6][12]. Group 3: Consumer Impact and Awareness - Consumers are often unaware of the deceptive practices associated with "fresh lights," leading to potential misrepresentation of product quality [5][14]. - Regulatory officials emphasize the importance of consumer vigilance, suggesting that purchasing fresh products under natural light can help avoid deception [14]. - The article notes that many vendors acknowledge the regulations but feel pressured to use "fresh lights" to remain competitive [6][12]. Group 4: E-commerce and Product Availability - Despite regulations, "fresh lights" are still available for purchase on various e-commerce platforms, with some products marketed specifically for enhancing meat appearance [9][11]. - Vendors have adapted their marketing strategies to exploit regulatory gaps, offering products that can switch between different light colors to evade detection [9][11]. - The lack of a unified national standard for "fresh lights" complicates enforcement and consumer protection efforts [12][13]. Group 5: Recommendations for Improvement - Experts suggest that a comprehensive national standard for lighting used in fresh food sales should be established to provide clear guidelines for enforcement [13]. - Local markets have begun implementing practices to phase out "fresh lights," such as centralized procurement of compliant lighting solutions [13]. - E-commerce platforms are urged to take responsibility for monitoring and removing non-compliant products from their listings to prevent the circulation of "fresh lights" [13].