我国千亿县已超70个,县域消费加快崛起
Di Yi Cai Jing·2026-01-30 08:56

Group 1 - The county market in China is becoming a new growth point for consumption, driven by a large population and significant consumption potential [1] - By 2025, retail sales of consumer goods in rural areas are expected to grow by 4.1%, outpacing urban growth by 0.5 percentage points [1] - The county market's share of total retail sales is projected to reach 38.7% by 2025, indicating a stable release of consumption potential [1] Group 2 - Sam's Club is expanding into lower-tier markets, opening its fourth store in Suzhou, targeting economically strong county-level cities [2] - The county tourism sector is rapidly growing, attracting tourists with unique natural scenery and cultural experiences, leading to increased demand for high-quality accommodations [2] - The consumption structure in counties is shifting from necessity-based to development-oriented, with a notable increase in service consumption [2] Group 3 - Domestic travel among rural residents is experiencing rapid growth, with 15.26 billion trips in 2025, a 22.6% increase year-on-year [3] - Total domestic travel expenditure is projected to reach 6.30 trillion yuan in 2025, with rural residents contributing 1.00 trillion yuan, reflecting a 21.4% increase [3] - The rise in rural travel is attributed to increased income and the implementation of rural revitalization strategies [3]