召回潮中重申中国市场清白，达能危局中能否守稳中国信任牌？

Core Viewpoint - The global food giant Danone announced a "preventive recall" of certain batches of infant formula in response to new regulatory guidelines from European authorities, emphasizing that their products are safe and comply with regulations [2] Group 1: Danone's Response and Market Impact - Danone's official statement highlighted that the recall is a precautionary measure to comply with the latest regulatory advice, despite confirming the safety of their products through routine and additional testing [2] - In China, Danone quickly clarified that the recalled batches had never entered the market through official channels, with no sales records found on major e-commerce platforms [2] - The recall comes amid a broader safety crisis in the infant formula market, with Nestlé and Lactalis also initiating recalls due to potential issues with suppliers [2] Group 2: Strategic Considerations for Danone - China represents Danone's second-largest market, accounting for approximately 10% of its global sales revenue, making the management of brand trust crucial in this competitive landscape [3] - Danone has been increasing its investment in China, including establishing research centers and new factories, indicating a strong commitment to the market [3] - The ability to communicate effectively and transparently with Chinese consumers during global safety incidents is vital for maintaining brand trust and market position [3] Group 3: Industry Practices and Responsibilities - Legal experts emphasize that brands hold primary safety responsibilities, regardless of issues stemming from upstream suppliers, highlighting the importance of timely communication and transparency during recalls [3] - Proactive preventive recalls are seen as a responsible practice among multinational companies, potentially enhancing food safety transparency [3] - Establishing clear global communication mechanisms is essential for companies to manage risks effectively and maintain consumer trust [3]