BIGO Ads与Pixalate 加深合作，共建全球移动广告流量真实性新标准

Core Insights - BIGO Ads, a subsidiary of JOYY, is enhancing its partnership with Pixalate to address the growing challenges of traffic authenticity in the mobile advertising industry [1][4] Group 1: Industry Challenges - The mobile advertising ecosystem is facing increasing challenges related to traffic authenticity, with invalid traffic (IVT) behaviors becoming more complex and harder to identify [3] - The demand for transparency in supply chains and brand safety has reached unprecedented levels among advertisers and platforms, necessitating a more robust traffic quality governance system [3] Group 2: Partnership with Pixalate - The collaboration with Pixalate aims to strengthen traffic governance by integrating MRC-certified IVT detection capabilities and data systems, enhancing the identification of suspicious behaviors in the IAA environment [4] - The partnership will utilize real-time risk models to filter high-risk IPs, devices, and abnormal transaction paths, thereby improving overall traffic quality [4] Group 3: Traffic Quality Enhancement Program - BIGO Ads is implementing a Traffic Quality Enhancement Program to improve the efficiency of abnormal traffic identification, which will increase the proportion of ads reaching real users and enhance overall media quality [5] - The initiative aims to reduce media wastage caused by IVT, optimize advertising efficiency, and improve overall ROI for advertisers [5] Group 4: Industry Impact - The collaboration is expected to set a new standard for traffic governance in the mobile advertising industry, promoting a healthier and more sustainable growth trajectory for the advertising ecosystem [6] - The ongoing enhancement of technical capabilities and traffic quality governance by BIGO Ads is anticipated to create a more reliable advertising environment for advertisers and developers [6]