广货行天下，菜心甜万家！东莞与粤味珍品连州菜心的“风味对话”

Core Viewpoint - The event promoting Lianzhou Choy Sum in Dongguan marks a significant upgrade from spontaneous market presence to industrial synergy, enhancing the connection between agriculture and urban consumption [8][10][90]. Group 1: Event Overview - The promotional event for Lianzhou Choy Sum took place at Dongguan's Dongshi C Park, showcasing the fresh and sweet flavor of the vegetable [3][4]. - This event is part of the "Warm Winter Consumption Season" in Qingyuan, aimed at introducing high-quality local produce to the Guangdong-Hong Kong-Macao Greater Bay Area [5][6]. Group 2: Market Demand and Supply - Dongguan is a major consumer market for Lianzhou Choy Sum, with increasing supply each winter season [26][66]. - The annual supply of Lianzhou Choy Sum is substantial, with one company alone having established partnerships with over 30 local restaurants, indicating strong demand [28][30]. Group 3: Quality and Consumer Reception - Lianzhou Choy Sum is praised for its quality and sweetness, making it a favorite among Dongguan residents [20][35]. - The event featured various culinary presentations, including chilled Choy Sum sashimi, which surprised many attendees with its sweetness [10][18]. Group 4: Economic Impact and Future Prospects - The planting area for Lianzhou Choy Sum is projected to reach 217,500 acres by the end of 2025, with an expected production of 364,700 tons and a total industry output value exceeding 2.7 billion yuan [45][46]. - The Dongguan catering market is expected to grow at an annual rate of over 8%, with total consumption projected to exceed 80 billion yuan by 2025, providing a vast market for high-quality agricultural products [66][68]. Group 5: Collaborative Efforts - The event facilitated connections between local suppliers and Dongguan's catering industry, promoting a full-chain cooperation model from farm to table [78][90]. - The Dongguan Catering Industry Association has recognized Lianzhou Choy Sum as a recommended ingredient, aiming to enhance its availability in local markets [39][40].