2026云南非遗过大年启幕 沉浸式体验滇味新年

Core Perspective - The event "Heart's Peace is Home, Intangible Cultural Heritage is Life" aims to promote the protection and transmission of intangible cultural heritage, integrating it into modern life and enhancing the cultural atmosphere for the New Year, thereby invigorating the cultural tourism market [1] Group 1: Event Overview - The event officially launched on January 30 in Kunming, Yunnan, featuring a high-profile opening ceremony and various immersive experiences [2] - The "1+4+N" model includes a main ceremony, a grand exhibition of traditional performances, a wellness area integrating traditional health wisdom, a marketplace for handicrafts, and innovative accommodation experiences [2] - A total of 127 key activities will be held across 16 cities in Yunnan, creating a multi-dimensional experience that allows visitors to see, play, taste, and take home cultural elements [2] Group 2: Digital Integration and Support - The "Taobao·China Treasures" initiative has entered Kunming, themed "Kunming Flower Market," showcasing national intangible cultural heritage products alongside Yunnan's offerings [5] - Future plans include deep integration of Taobao and Tmall into Yunnan's cultural tourism development, providing support for artisans through traffic assistance, brand incubation, and cross-border export [5] - A digital tourism map was released, featuring 32 in-depth travel routes and 8 premium self-driving routes across Yunnan, connecting key scenic spots and intangible cultural heritage experience venues [5] Group 3: Cultural Promotion - The film "Cuihu," set in Yunnan, was presented during the opening ceremony, conveying New Year blessings to visitors and audiences nationwide [7] - The event encourages visitors to explore Yunnan's intangible heritage, enjoy local flavors, and experience the warmth of Yunnan's lifestyle during the festive season [7]