好想你发布2025年度业绩预告：预计实现归母净利润超7.5亿

Core Viewpoint - The company "好想你" (002582) forecasts a net profit of 750 million to 950 million yuan for the fiscal year 2025, driven by strategic operational initiatives and cost control measures [1] Group 1: Financial Performance - The projected net profit for 2025 is between 750 million and 950 million yuan [1] - The company has implemented cost control measures, including precise procurement of raw materials and refined production management, leading to a steady increase in gross margin [1] Group 2: Product Innovation and Development - Since 2025, the company has increased investment in product innovation and technology research, launching several new products that meet diverse consumer demands for health foods [2] - Key technologies such as "black processing of red dates" and "medicinal and food dual-purpose freeze-dried instant powder" have passed scientific achievement evaluations, reinforcing the company's R&D capabilities [2] Group 3: Sales and Channel Expansion - The company is enhancing its sales channels by upgrading offline stores and traditional supermarkets while actively expanding into emerging channels [2] - Strategic partnerships with high-potential supermarkets and a focus on mainstream e-commerce platforms have improved channel efficiency and product reach [2] Group 4: Brand Development - The company emphasizes cultural content and heritage craftsmanship to strengthen its brand image as "the expert in red dates" [2] - The brand's core message revolves around "Eastern date gifts, Central Plains sentiments," enhancing its cultural depth and consumer connection [2] Group 5: Market Outlook - The company anticipates continued strong sales during the 2026 consumption peak, with core products like black dates and pitted dates leading the market [3] - Future strategies will focus on functional innovation and scenario-based extensions of products, leveraging modern food technology to meet specific health needs [3]