szclou(SZ:002121) Zhong Zheng Wang·2026-01-30 11:24Core Viewpoint - Kelu Electronics expects to achieve revenue of 6 billion to 6.5 billion yuan in 2025, driven by significant growth in energy storage project deliveries and strategic market expansion [1][2]. Group 1: Business Strategy and Market Focus - Kelu Electronics is focusing on strategic opportunities in the energy sector, particularly in energy storage, and aims to deepen its market presence by expanding its customer base [1]. - The company is targeting state-owned enterprises and central enterprises in the domestic market while pursuing differentiated strategies in overseas markets, particularly in the Americas and Europe [1]. - Kelu Electronics plans to establish localized teams to enhance customer engagement and project implementation, while also targeting the Asia-Pacific and Middle East markets through regional marketing teams and local partnerships [1]. Group 2: Production Capacity and Development - The company's Yichun energy storage base currently has an annual production capacity of 10 GWh, with a new energy storage production base under construction in Indonesia, initially planned for 3 GWh capacity [2]. - The Indonesian project is expected to commence production in 2026, which will further enhance the company's overseas delivery capabilities and revenue growth [2]. - Kelu Electronics has a strong technical foundation in energy storage system integration and has developed core control units in-house, enabling comprehensive solution services [2]. Group 3: Financial Performance and R&D Investment - The company anticipates a decline in gross margin for its energy storage business in 2025 due to intensified market competition and fluctuations in raw material prices [2]. - The overall gross margin is expected to decrease as the share of energy storage in total revenue increases compared to the previous year [2]. - Kelu Electronics has increased its R&D investment, with R&D expenses reaching 279 million yuan in the first three quarters of 2025, reflecting a year-on-year growth of 7.51% [2]. Group 4: Integration with Midea Group - In 2025, Midea Energy will be officially established, focusing on a comprehensive energy ecosystem, and Kelu Electronics will benefit from Midea Group's resources in R&D, manufacturing, supply chain, and branding [3]. - The company is implementing a dual-brand strategy with "Midea + Kelu" for its industrial storage products, leveraging Midea's strengths to optimize procurement costs and shorten delivery cycles [3].