年宵花迎来消费旺季 业内人士称“今年小而美的花走量”

Core Insights - The flower market in Guangdong is experiencing a surge in sales as the Lunar New Year approaches, with expectations of slight growth compared to last year [1] - Retail sales are anticipated to peak in the week leading up to the Spring Festival, driven by popular varieties such as kumquat, peach blossoms, and orchids [2] Industry Trends - The overall sales of flowers are projected to increase, with a notable rise in the supply of fresh flowers as the festive atmosphere intensifies [1][2] - Smaller potted flowers are gaining popularity, with prices ranging from 20 to 30 yuan, making them more accessible to consumers [2][3] - The average transaction price for flowers has decreased compared to last year, but the sales volume has improved significantly [3] Consumer Behavior - Consumers are purchasing more flowers this year due to lower prices, with some individuals expressing a desire to buy multiple items for the festive season [4][5] - The trend of buying flowers for the New Year has become a customary practice among both locals and newcomers to the region [5] Market Statistics - In 2025, Guangzhou's flower market is expected to attract approximately 4.95 million visitors, with sales reaching around 119 million yuan [6] - The report indicates a growing trend towards e-commerce in the flower market, with online sales of orchids exceeding 20% and small flower varieties becoming increasingly popular [6] - Traditional wholesale markets are undergoing functional transformations as supermarkets and e-commerce platforms emerge as key players in the flower distribution market [6]