Core Viewpoint - The article highlights the transformation of traditional sweet potato drying practices in Gai Zhu Village, Zhejiang, into a modern industry, driven by innovation and digital marketing strategies, which has significantly increased production and sales. Group 1: Traditional Practices and Innovations - The traditional method of making sweet potato dried snacks involves a complex process of selection, cleaning, slicing, steaming, and drying, which was initially challenging due to issues like mold during the long sugarization period [3][4] - In 2018, the introduction of a "manual temperature and humidity control sugarization method" improved the quality of the sweet potato dried snacks, ensuring consistency in color and texture [4] - The integration of smart steam equipment was aimed at preserving traditional methods while enhancing quality control through precise temperature and time management [4] Group 2: Economic Impact and Community Development - The establishment of the "Sheyuan Gongfu Workshop" in collaboration with government departments aims to support low-income farmers by providing quality seed potatoes and technical guidance, creating a sustainable agricultural model [5] - The workshop has generated over 6 million yuan in output value and has directly and indirectly increased the income of more than 150 farming households [5] Group 3: Digital Marketing and Sales Expansion - The shift to online sales, led by the daughter of the founder, has successfully connected traditional products with modern consumers, resulting in significant sales growth, including 30,000 jin of products sold within two months [6] - The transformation of the workshop into a "shared live streaming room and supply chain base" has facilitated a flexible collaboration network, enhancing product visibility and market reach [6] Group 4: Future Plans - Future plans include the introduction of more intelligent standardized production equipment and automated assembly lines to improve efficiency while maintaining traditional methods [6] - There are intentions to design modern packaging and create cultural gift boxes to attract younger consumers, along with establishing a traceability system for the entire production process [6]
(乡村行·看振兴)从竹匾到屏幕 浙江龙泉“一块番薯干”带富小山村
Xin Lang Cai Jing·2026-01-30 12:26