去年12月国产手机国内出货骤降31%

Group 1: Overall Market Situation - In December 2025, the domestic smartphone shipment volume reached 24.473 million units, a year-on-year decrease of 29.1%, with 5G smartphones accounting for 90.4% of the total shipments [1] - For the entire year of 2025, the domestic smartphone shipment volume was 307 million units, down 2.4% year-on-year, with 5G smartphones making up 86.9% of the total [1] Group 2: New Smartphone Models - In December 2025, there were 41 new smartphone models launched, representing a year-on-year increase of 28.1%, with 11 of these being 5G models, which is a 37.5% increase [3] - For the full year of 2025, 515 new smartphone models were launched, up 15.5% year-on-year, with 234 being 5G models, a slight increase of 1.3% [3] Group 3: Domestic vs. International Brands - In December 2025, domestic brand smartphone shipments totaled 21.24 million units, down 31.0% year-on-year, accounting for 86.8% of total shipments [5] - For the year 2025, domestic brand smartphone shipments were 262 million units, a decrease of 2.5% year-on-year, representing 85.5% of total shipments [5] Group 4: Smartphone Development - In December 2025, the shipment volume of smart smartphones was 22.865 million units, down 29.4% year-on-year, making up 93.4% of total shipments [7] - For the entire year of 2025, smart smartphone shipments reached 285 million units, a decline of 3.3% year-on-year, accounting for 92.8% of total shipments [8]