Feng Huang Wang·2026-01-30 13:36Core Viewpoint - The recent administrative penalty imposed on Chengdu Kuaigou Technology Co., Ltd., a subsidiary of Kuaishou Technology, highlights significant regulatory scrutiny in the live e-commerce sector, aiming to enforce compliance and protect consumer rights [1][2]. Group 1: Regulatory Actions - The State Administration for Market Regulation has announced an administrative penalty of 26,692,904.62 yuan against Chengdu Kuaigou Technology for multiple violations of laws and regulations [1]. - The company failed to fulfill its obligation to publicly disclose information and did not take necessary actions against intellectual property infringements [1]. - The penalty reflects the regulatory body's assessment of the nature of the violations and their social harm, indicating a push for better governance in the live e-commerce industry [2]. Group 2: Company Background - Chengdu Kuaigou Technology was established on October 31, 2019, and is headquartered in Chengdu, Sichuan, with Yang Yuanxi as its legal representative [2]. - As a wholly-owned subsidiary of Kuaishou Technology, the company operates the e-commerce platform "Kuaishou Xiaodian," providing services for suppliers, service providers, and live broadcast bases [2]. Group 3: Violations and Issues - The company was found to have charged unreasonable fees to platform operators and failed to meet consumer safety obligations [1]. - It was also confirmed that the company published illegal advertisements and assisted other operators in conducting false or misleading commercial promotions [1]. - Additionally, the regulatory investigation revealed that the company provided services for the illegal sale and purchase of wild animals and their products, as well as prohibited hunting tools [1].