小牛电动第三次落子常州，再投超亿元加码智造

Core Insights - Niu Technologies has initiated a brand renewal campaign targeting Generation Z by appointing actors Wu Lei and Song Yuqi as global brand ambassadors [1] - The company announced a significant investment exceeding 100 million yuan for a new project in Changzhou, aiming to produce 1.5 million smart mobility units annually [1] - The Changzhou West Taihu base will have a total production capacity of 3 million units per year, with an expected output value surpassing 10 billion yuan [1] Group 1 - Niu Technologies has signed a contract for a high-end smart mobility project in Changzhou, which will include two flexible production lines for electric motorcycles and four automated painting lines [1] - The CEO of Niu Technologies emphasized the importance of the Changzhou base in the company's global strategy, citing the region's robust supply chain and favorable innovation environment [1] - The company has experienced explosive growth on youth-oriented social media platforms, with over 3.7 million online leads converting to in-store visits [1] Group 2 - Niu Technologies plans to launch five series and nearly 20 new products compliant with the new national standards in 2026 [2] - The investment in the Changzhou West Taihu facility reflects the company's confidence in the growth potential of the smart two-wheeled electric vehicle market [2]