Xin Lang Cai Jing·2026-01-30 14:01Core Viewpoint - The Chinese liquor industry is facing significant challenges in 2025, with many companies experiencing a shift from profit to loss or a notable decline in performance due to deep industry adjustments and intense market competition [1][3]. Company Performance - JiuGuiJiu (酒鬼酒) expects a net profit loss of 33 million to 49 million yuan for 2025, marking a shift from profit to loss [1][2]. - Shunxin Agriculture (顺鑫农业) anticipates a net profit loss of 116 million to 188 million yuan, also transitioning from profit to loss due to intense market pressure and declining sales [1][2]. - Jinzhongzi Liquor (金种子酒) projects a net profit loss of 150 million to 190 million yuan, remaining in a loss position despite a narrowing of losses compared to the previous year [3]. - Tianyoude Liquor (天佑德酒) expects a net profit of 4.21 million to 6.32 million yuan, reflecting a significant decline of 85% to 90% year-on-year [2][3]. - ShuiJingFang (水井坊) forecasts a net profit of 392 million yuan, down 71% year-on-year, with Q4 net profit declining by 70% [2][3]. - KouziJiao (口子窖) anticipates a net profit of 662 million to 828 million yuan, representing a decrease of 50% to 60% year-on-year [3]. Industry Trends - The liquor industry is entering a deep adjustment phase influenced by macroeconomic cycles, industry adjustments, and policy changes, leading to slow recovery in core consumption scenarios [3]. - High inventory levels and weak terminal sales are common pressures affecting the industry, directly impacting company operations [3]. - Despite the current downturn, there are indications that the industry may gradually enter a recovery phase as macroeconomic conditions improve and consumer demand rebounds [4].