直播电商执法案例公布：涉剧本带货、私域直播骗老、刷单造假

Group 1 - The core viewpoint of the news is the crackdown on false advertising in the live e-commerce sector by regulatory authorities, highlighting specific cases of misconduct [1][2][3] Group 2 - In Guangdong, a jewelry store was penalized for staging a scripted live broadcast that falsely advertised the health benefits of its products, resulting in a fine of 500,000 yuan [1] - In Inner Mongolia, a media company was found to have engaged in fraudulent practices by creating fake transaction data through order manipulation, leading to a fine of 400,000 yuan [2] - In Shanghai, a health technology company was penalized for making unsubstantiated health claims about a product, resulting in a fine of 350,000 yuan [3]