Zhong Guo Xin Wen Wang·2026-01-30 14:03Core Viewpoint - The market regulatory authority has imposed a fine of 26.69 million yuan on Chengdu KuaiGou Technology Co., Ltd. for multiple violations in the live e-commerce sector, signaling a "zero tolerance" approach to enforcement [1][2]. Group 1: Regulatory Actions - The market regulatory authority conducted an investigation into Chengdu KuaiGou Technology Co., Ltd. for suspected violations of the E-commerce Law of the People's Republic of China, leading to the identification of several illegal activities [1]. - The company was found to have failed to fulfill information disclosure obligations, charged unreasonable fees to platform operators, neglected consumer safety responsibilities, and did not take necessary measures against intellectual property infringements [1][2]. - The regulatory authority has mandated the company to immediately rectify its illegal activities and has imposed a fine of 26,692,904.62 yuan [2]. Group 2: Industry Implications - The enforcement action against Chengdu KuaiGou Technology Co., Ltd. is intended to promote compliance and protect the rights of small and medium-sized businesses, as well as consumers [2]. - The Sichuan Provincial Market Regulatory Bureau plans to conduct a compliance evaluation of key platforms, including Kuaishou E-commerce, to assess their compliance levels and issue a "compliance rectification list" [3]. - After a year of special governance in the live e-commerce sector, initial signs indicate that industry chaos has been somewhat curbed, with plans for ongoing regulatory efforts to maintain consumer and operator rights [3].