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Core Insights - The pet boarding market in Hangzhou is experiencing a surge in demand ahead of the Spring Festival, with many pet stores reporting over 50% of their boarding spots already booked [1][3] - Prices for pet boarding services have increased significantly, with an average rise of 50%, and some premium options exceeding 500 yuan per night [1][5] - The trend of "home pet care" services is also on the rise, with prices increasing by approximately 30% during the holiday season [9][18] Price Trends - Pet boarding prices have generally increased by 50%, with cat boarding ranging from 60 to over 300 yuan per day and dog boarding from 50 to 500 yuan per day [1][3] - A popular pet store in Hangzhou offers cat boarding at three price tiers: 120 yuan, 180 yuan, and 240 yuan per day, while dog boarding is priced at 120 yuan and 320 yuan per day [3] - Premium pet hotels are charging significantly higher rates, with some services priced at 387 yuan per night for VIP rooms and dog boarding ranging from 282 to 537 yuan per night [7] Service Demand - The demand for pet boarding services is high, with many facilities reporting that over half of their spots are already reserved [7][21] - The rise of "pet hotels" and "pet resorts" has led to a broader range of services, including 24-hour monitoring and daily playtime, appealing to pet owners looking for high-quality care [5][19] - The pet care industry in Hangzhou has over 20,000 businesses, indicating a robust market presence and competitive landscape [21] Consumer Preferences - Pet owners prioritize cleanliness and comfort when selecting boarding facilities, with 45.2% and 41.6% of respondents citing these factors as their top considerations [19] - There is a growing demand for transparency in service quality and pricing, with pet owners increasingly valuing real-time updates on their pets [19] - New service offerings, such as "pet New Year's Eve dinners" and smart devices for remote pet care, are emerging in the market [19]