构建消费新场景，激发情绪消费新需求

Core Insights - The article discusses the transformation of consumer experiences in Guangdong, highlighting the integration of cultural elements into modern consumption scenarios, which enhances the emotional and experiential value of shopping [2][4][5] Group 1: New Consumption Scenarios - The "first batch of Guangdong new consumption scenarios" has been officially released, showcasing 30 innovative experiences that blend traditional culture with modern consumerism [2] - Projects like "Poetic Danxia" and the "Pearl River Emerald" MR light show exemplify how ancient poetry and modern technology can create immersive cultural experiences [2] - Selected scenarios, such as the Dongguan arcade and Foshan creative industry park, demonstrate the fusion of intangible cultural heritage with contemporary urban life, making it accessible and engaging for consumers [2] Group 2: Changing Consumer Behavior - The younger generation's consumption logic is shifting from valuing mere product utility to prioritizing "emotional value," leading to a demand for experiences that evoke feelings and connections [4] - Cultural experiences, such as creating traditional crafts in historical settings, resonate deeply with consumers, enhancing their emotional engagement with the products [4][5] Group 3: Cultural and Economic Implications - The integration of local cultural elements into consumption practices not only enriches the consumer experience but also serves as a catalyst for economic growth by aligning supply with evolving consumer demands [5][6] - Guangdong's rich cultural heritage, including Cantonese and Hakka traditions, provides a robust foundation for developing new consumption scenarios that appeal to modern consumers [5][6] - The recent designation of Jiangmen as a provincial historical and cultural city reflects ongoing efforts to preserve and promote local culture, further supporting the development of culturally infused consumer experiences [5]