Sales and Marketing: A Strategic Growth Engine for Planet Labs?

Key Takeaways PL views sales and marketing as critical to educating markets and driving long-term adoption.Sales and marketing make up 30% of total expenses and are set to rise as PL expands products and markets.PL shares are up 331.9% in a year, but its price-to-sales ratio far exceeds the industry average.For Planet Labs (PL) , the sales and marketing expenses are an important driver determining profitability, operational efficiency and long-term growth. Planet Labs operates in a technologically complex a ...