Group 1 - Chengdu has 336 municipal intangible cultural heritage (ICH) representative projects as of January 2026, establishing a relatively complete ICH inheritance system [1] - The city is accelerating the construction of a "Museum City," with a total of 201 museums, including 26 national-level museums [1] Group 2 - Chengdu's ICH international dissemination faces challenges due to cultural differences in understanding, language, customs, and aesthetics, necessitating precise cultural translation [2] - A proposal suggests creating a standardized multilingual translation database for key ICH terms and establishing a digital platform for ICH dissemination, integrating online and offline resources [2] Group 3 - The city aims to build a world-class cultural tourism city, facing challenges such as cultural transformation, homogenization of business formats, and insufficient digital empowerment [3] - The cultural brand "Shibijia" exemplifies the vitality of traditional culture through innovative practices, including the production of micro-short dramas themed around ICH [3] - The company plans to continue exploring the integration of heritage and commerce, encouraging local cultural brands to participate in promoting Tianfu culture internationally [3]
非遗国际化传播、老字号焕新 如何让优秀传统文化出圈又出海
Xin Lang Cai Jing·2026-01-30 17:41