引客900万人次 “村糖会”点亮假日经济

Core Viewpoint - The "Village Sugar Fair" has become a significant event in Chengdu, enhancing the holiday economy and promoting rural revitalization through the integration of local agricultural products and cultural tourism [2][3][4]. Group 1: Event Overview - The "Village Sugar Fair" took place from the National Day in 2025 to the New Year in 2026, attracting 9 million visitors and generating sales of 2.6 billion yuan in village sugar products [8]. - The event has been included in the government work report, emphasizing the need to enhance the influence of such characteristic brands [2][3]. Group 2: Economic Impact - The fair has led to a doubling of agricultural product sales and has stimulated the local economy, benefiting the catering industry and collective economic development [3][4]. - A total of 184 billion yuan in project contracts have been signed as a result of the fair, contributing to rural revitalization and the integration of culture, commerce, and tourism [8]. Group 3: Brand Development - The government aims to deepen the brand's value by establishing standards for agricultural products and creating long-term supply channels with supermarkets and e-commerce [6]. - The fair's coverage is expanding, with a multi-level hosting mechanism that includes city, district, and village levels to create differentiated and characteristic events [7]. Group 4: Future Prospects - Future plans include launching seasonal specialty agricultural products and enhancing the experience through themed routes that combine food, scenery, and cultural heritage [6][7]. - The city will continue to focus on products with local characteristics, ensuring quality control and promoting investment opportunities to inject new momentum into economic development [7].