植根历史文化纵深 顺应数字科技潮流

Core Viewpoint - The 20th Central Committee of the Communist Party of China emphasizes the importance of cultural innovation and development in the 15th Five-Year Plan, aiming to enhance the cultural strength of the nation and promote the sustainable development of cultural tourism [1] Group 1: Cultural Tourism Development - Beijing, with over 3,000 years of history, is leveraging its rich cultural heritage to embrace digital transformation, integrating cultural resources systematically under the national cultural center framework [2] - In 2023, Beijing's total tourist volume exceeded 300 million, with shopping accounting for 30.5% of tourist spending, indicating significant potential in the cultural and creative product market [3] Group 2: Challenges in Cultural Products - The cultural tourism market faces challenges such as product homogeneity and insufficient innovation, which do not meet the growing demand for personalized experiences among tourists [4] - There is a lack of awareness among tourists regarding cultural products, leading to weak purchasing intentions, and popular attractions face ticket shortages, limiting opportunities for product sales [4] Group 3: Digital Resource Utilization - To enhance the cultural product system, it is essential to strengthen digital resource supply and improve public cultural digital services, which can deepen the cultural connotation of products and promote cultural transmission [5][6] - The integration of digital narrative design into cultural product development is crucial for addressing visitor flow pressure and enhancing the effectiveness of digital cultural products [7] Group 4: Innovative Models and Technology - The application of blockchain technology in digital copyright transactions for cultural products offers a new model for protecting and innovating cultural resources [9] - Successful cases of model expansion, such as the "Digital Poetry Road Cultural Experience Hall," demonstrate the potential for replicating innovative tourism experiences across different regions [10]