American Express, credit card provider to the wealthy, wants even more high spenders

Core Insights - American Express is focusing its marketing efforts on high-end products, particularly the refreshed Platinum card with an annual fee of $895, moving away from no-fee cash back cards [1][2] - This strategy aims to increase overall spending levels among affluent consumers, leading to higher fee revenue from premium cards and lower loan defaults [2] - The shift reflects the "K-shaped" U.S. economy, where wealthy consumers continue to spend while others cut back, with demand for luxury products and experiences accelerating [3] Spending Trends - Spending at luxury retailers increased by 15% in the quarter, while business and first-class airfare purchases rose by 9%, and luxury hotel spending was up by 12% [4] - Overall spending in the airline and lodging sectors grew by 3% and 5%, respectively, indicating that affluent cardmembers are significantly influencing these results [4]