Liftoff Mobile IPO: Stock listing date nears for Blackstone-backed advertising technology startup
Fastcompany·2026-01-30 20:11

Company Overview - Liftoff Mobile, a California-based mobile app marketing provider, is planning to launch its IPO, targeting a valuation of nearly $5.2 billion and aiming to raise up to $762 million by selling over 25 million shares [1][1][1] - The expected share price range is between $26 and $30, and the company will trade under the ticker "LFTO" [1][1] Company Background - Liftoff was founded in 2012 and acquired by Blackstone in 2021, subsequently merging with Vungle to form a large independent mobile adtech platform [1][1] - The platform offers AI-powered tools for customer acquisition and monetization, serving various industries including finance and gaming [1][1] Performance Metrics - As of Q4 2025, Liftoff reported over 1.4 billion daily active users and more than 1,000 global advertisers [1][1][1] - The company's leadership team has an average of twelve years of experience in the ad tech industry, emphasizing a commitment to customer focus and product velocity [1][1] Market Context - The IPO market has been relatively quiet, but 2025 was noted as the busiest year for IPOs since 2021, with 216 IPOs raising $47.4 billion [1][1] - There is significant optimism for 2026, driven by strong interest in AI and related sectors, which Liftoff aims to leverage [1][1]