冰雪不冷，经济正燃

Core Viewpoint - The article highlights the transformation of winter sports and activities into a comprehensive industry chain, where "cold resources" are being converted into a "hot economy," showcasing the high-quality development of the ice and snow economy [1]. Group 1: Industry Growth and Development - The ice and snow economy is evolving into a complete industry chain that integrates sports, culture, equipment, and tourism [1]. - The 2025-2026 snow season will see the transformation of the Taiwu Ski Resort in Zhangjiakou into an immersive stage for a large-scale ethnic dance performance, attracting numerous skiing enthusiasts [6]. - The 2025-2026 Dalian Ice and Snow Season will feature 19 events, including skiing, ice fishing, and other activities, with a total investment of 2 million yuan in ice and snow consumption coupons to stimulate local economic growth [23]. Group 2: Consumer Engagement and Participation - The popularity of ice and snow activities is evident, with families and children actively participating in various winter sports across multiple locations, such as Harbin and Shenzhen [3][4]. - In Shanghai, the ice rink has seen a surge in consumer demand, with approximately 30% of adult participants being born after 1995, indicating a growing interest among younger generations [16]. - During the New Year holiday, over 70,000 visitors flocked to the Xima Ice and Snow Kingdom in Xiong'an, showcasing the appeal of winter activities beyond just being a seasonal attraction [30]. Group 3: Cultural Integration - Ice and snow activities are becoming cultural experiences, with visitors engaging in activities that blend traditional culture with modern entertainment, such as the ice sculptures in Changchun [7]. - The ice and snow landscape is being marketed as a unique cultural experience, attracting tourists to various scenic spots like the ice waterfall in Henan and the ice sculptures in Jilin [18][21]. Group 4: Regional Highlights - The winter season has brought significant snowfall to regions like Jilin and Harbin, leading to increased tourist activity in ski resorts and ice parks [4][13]. - The ice and snow tourism in regions like Guizhou is being promoted as a leading destination, integrating sports, vacation, culture, and educational experiences [27].