De Beers Unveils GemFair Diamonds From Artisanal Miners in Sierra Leone

Core Insights - De Beers Group is launching its GemFair diamonds, which are ethically sourced and artisanal-mined, for high-end independent jewelers starting in February [1][2] - The launch includes a capsule collection by De Beers London, showcasing the first use of GemFair diamonds in jewelry, emphasizing the human stories behind the stones [3] Group 1: GemFair Program - GemFair aims to empower independent artisanal miners by providing them with infrastructure and fair pricing for their diamonds [4] - The program has over 500 mining sites and approximately 7,000 workers involved, who receive tool kits and training [6] - Miners can log, weigh, and trace their diamonds' journey through a dedicated app [6] Group 2: Capsule Collection - The 12-piece capsule collection debuted during Paris Couture Week and features both rough and polished GemFair diamonds [3] - Key pieces include Toi et Moi rings and a Modern Lines jewelry set, showcasing a combination of polished and rough diamonds [3] - Emmanuelle Nodale, CEO of De Beers London, highlighted the collection's significance in raising awareness of the GemFair program's impact on artisanal mining communities [3]