近300家企业参展，约800款产品亮相！中山百货，进上海

Core Insights - The event "Guanghuo Xing Tianxia: Zhongshan Department Store Enters Shanghai" was officially launched in Shanghai, aiming to deepen cooperation between the Guangdong-Hong Kong-Macao Greater Bay Area and the Yangtze River Delta [1] Group 1: Event Highlights - Highlight 1: The event recalls the historical commercial ties between Zhongshan and Shanghai, celebrating the legacy of four major department stores established by Zhongshan pioneers in Shanghai a century ago [3] - Highlight 2: The event employs a "main venue leading + sub-venue linkage + multi-platform extension" model, featuring six themed exhibition areas at the main venue and simultaneous sales at sub-venues [4] - Highlight 3: Nearly 300 Zhongshan enterprises showcased around 800 products across various sectors, with significant contracts signed totaling 6.13 billion yuan, promoting industrial collaboration [5] Group 2: Marketing and Promotion Strategies - Highlight 4: The event included dedicated live streaming sessions to boost consumer engagement, with over 110 Zhongshan e-commerce companies participating, enhancing the brand visibility of "Zhongshan Goods" [7] - Highlight 5: Various promotional activities were launched, including a special housing coupon worth 30,000 yuan for Shanghai residents, aimed at stimulating cross-regional consumption [8]