宠物过年引爆它经济 京东京喜自营宠物品类成交额增长6倍

Group 1 - The pet industry is experiencing significant growth as consumers increasingly purchase specialized products for their pets during the festive season, reflecting a shift in consumer habits towards the "pet economy" [1][9] - During the New Year shopping festival, the overall transaction volume for pet life and health products on JD's discount shopping brand, Jingxi, increased sixfold compared to previous periods, with popular items including pet food, beds, and aquariums [1][2] - The 2026 China Pet Industry White Paper indicates that the urban pet consumption market in China is projected to reach 312.6 billion yuan by 2025, with a year-on-year growth of 4.1% [1] Group 2 - Consumers are now prioritizing quality and emotional value in pet products, leading to an upgrade in the quality-to-price ratio of pet goods, as seen in the popularity of limited edition pet food and themed accessories [2][4] - The demand for aquatic products has also surged, with sales of ornamental fish and aquarium decorations significantly increasing, aligning with traditional New Year themes [6] Group 3 - Despite the booming market, the pet industry faces challenges such as severe homogenization and intense price competition, which complicate production and distribution for many businesses [7] - Companies are struggling with production capacity and market reach, particularly in lower-tier markets, which hampers their ability to meet consumer demand effectively [7][8] Group 4 - Jingxi's self-operated model is helping to alleviate some of the challenges faced by pet product manufacturers by allowing them to focus on production while the platform manages logistics, customer service, and marketing [8] - This collaboration has led to successful product launches that align with consumer trends, such as the introduction of festive-themed pet products, enhancing the overall market presence of participating manufacturers [8][9]