护眼“神器”、抗癌“神药”……去年查处违法广告超4.4万件罚款2.52亿

Core Viewpoint - In 2025, the National Market Supervision Administration handled a total of 44,521 advertising violation cases, imposing fines totaling 252 million yuan, effectively strengthening consumer rights protection [1]. Group 1: Advertising Violations - Guangzhou Jianmei Health Technology Co., Ltd. was fined 600,000 yuan for false advertising claims regarding its products, including misleading statements about health benefits and the involvement of international medical experts [1]. - Nala Zun Tuo (Guangzhou) Dairy Co., Ltd. faced a fine of 450,000 yuan for advertising its camel milk powder with false claims related to health improvements and misleading promotional content [2]. - Jingdezhen Yuxin Yicai Ceramics Co., Ltd. was fined 287,200 yuan for misleading consumers by falsely advertising its ceramic products as being from Jingdezhen [3]. - Inner Mongolia Caozhilou Biotechnology Co., Ltd. was fined 200,000 yuan for advertising its organic perilla seed oil with unverified health claims [4]. - Chongqing Linhui Tai Business Information Consulting Co., Ltd. was fined 160,000 yuan for using exaggerated claims in its advertisements for various health products [5]. - Hangzhou Qingbi Brand Management Co., Ltd. was fined 190,000 yuan for advertising products with unsubstantiated health benefits [7]. - Anhui Kangqiao Real Estate Co., Ltd. was fined 150,000 yuan for misleading advertising related to real estate developments [8]. - Shandong Chengshi Chengshi E-commerce Co., Ltd. was fined 105,000 yuan for advertising unapproved medical devices and health products with false claims [9]. - Songyuan Anorectal Hospital was fined 100,000 yuan for misleading advertising regarding its medical services [10]. - Yunnan Yuyao Biological Pharmaceutical Co., Ltd. was fined 100,000 yuan for violating advertising regulations related to prescription drugs [11]. Group 2: Regulatory Actions - In 2025, the National Market Supervision Administration launched a nationwide campaign to rectify advertising market order, focusing on key areas such as healthcare, pharmaceuticals, medical devices, food, and children's vision protection [10]. - The campaign aimed to combat misleading health claims in ordinary food advertisements, illegal live-streaming of advertisements, and false citation content [10]. - A significant number of illegal advertisements related to children's eye protection, cancer treatments, longevity products, and counterfeit medical professionals were targeted during this campaign [10].