招商证券：茅台动销表现优异，春节备货需求前置，其他品牌承压

Core Viewpoint - The report from招商证券 indicates a significant decline in overall demand for liquor, particularly in the white liquor market, with double-digit decreases expected, aligning with prior forecasts [1] Group 1: Market Demand - Recent surveys conducted by招商证券 in regions such as Henan, Anhui, and Sichuan reveal that total demand for white liquor is still declining [1] - The decline in demand is primarily observed in business banquets, which are now dominated by smaller gatherings, while mid-to-high-end dining remains sluggish [1] - There is a partial recovery in gift-giving demand, indicating some shifts in consumer behavior [1] Group 2: Brand Performance - There is a noticeable differentiation among brands, with茅台 showing strong sales performance and benefiting from pre-holiday stocking demands [1] - Other brands are facing pressure and challenges in maintaining their market positions [1]