Benzinga·2026-01-31 05:24Group 1 - Medicare's upcoming coverage of obesity treatments is expected to significantly increase access to Eli Lilly's experimental weight-loss pill, orforglipron, according to CEO Dave Ricks [1] - The Medicare program could potentially qualify 20 million to 30 million patients, making GLP-1 treatments more affordable and widely used [2] - Eli Lilly plans to launch orforglipron in the second quarter, aligning with the start of Medicare coverage later this year, with initial pricing agreements leading to a "step down" in costs [3] Group 2 - Ricks expressed confidence that Lilly's pill can compete effectively and reach a broader patient base beyond current injection users [4] - Novo Nordisk has significantly increased its advertising spending for GLP-1 drugs, outpacing Eli Lilly, with expenditures of approximately $316 million on Wegovy and $169 million on Ozempic from January to September 2025 [5] - In comparison, Eli Lilly spent about $131 million on its obesity drug Zepbound, a substantial increase from $2 million the previous year, and $83 million on its diabetes treatment Mounjaro [6]