粤味珍品 “鲜” 出圈 ！2026 广东年菜进上海营销行动启幕，清远好食材圈粉沪上

Core Viewpoint - The 2026 Guangdong New Year Dish marketing campaign has launched in Shanghai, showcasing high-quality agricultural products from Qingyuan, aiming to enhance brand influence and promote cultural exchange between Guangdong and Shanghai [2][34]. Group 1: Event Overview - The event, themed "Chinese New Year · Guangdong Flavor," gathered 50 top enterprises from Guangdong, covering a wide range of festive food categories including poultry, grains, and vegetables [3][4]. - Qingyuan's local agricultural enterprises participated in the event, presenting their products as part of the "Cantonese Delicacies · Qingyuan Good Ingredients" showcase [4][23]. Group 2: Product Highlights - Qingyuan chicken was a major attraction, praised for its authentic flavor and quality, with a demonstration showing that it can be cooked simply to produce a fragrant broth [14][28]. - The event featured Qingyuan's unique rice, which is described as plump, soft, and fragrant, ideal for traditional New Year meals [24][25]. Group 3: Market Strategy - The marketing campaign aims to leverage Shanghai's status as a major consumer market to expand Qingyuan's agricultural brand influence and connect with global markets [9][10]. - The event broke traditional sales models by integrating tasting experiences, cultural displays, and industry connections, facilitating partnerships between Qingyuan enterprises and local Shanghai businesses [39][41]. Group 4: Future Prospects - Qingyuan's participation in this event is part of a broader strategy to promote high-quality agricultural development and enhance collaboration between Guangdong and Shanghai [42][43]. - The campaign will continue until February 9, allowing Shanghai residents to experience and purchase authentic Qingyuan ingredients [45].