不止于打卡！政协委员献策重庆文旅消费：推动“流量”为“增量”

Core Viewpoint - The article discusses the need for Chongqing to enhance its cultural and tourism consumption by transforming visitor "flow" into higher-value "increment" through deeper experiences and sustained prosperity in the tourism industry [1]. Group 1: Current Tourism Landscape - Chongqing has become a leading domestic cultural and tourism destination, characterized by unique scenic spots and vibrant local culture, attracting both domestic and international tourists [1]. - Notable attractions include Hongya Cave, Liziba's track-through-building, Yangtze River cableway, Chongqing Zoo, and Ciqikou Ancient Town, which collectively form a compelling tourism brand for the city [1]. Group 2: Strategies for Improvement - Suggestions from local political advisors include extending the tourism consumption chain, enhancing the capacity of scenic spots, and diversifying tourism product offerings to meet varied consumer demands [3]. - The proposal includes developing new tourism nodes in counties, leveraging high-speed rail to create a "one-hour vacation circle," and introducing cross-regional consumption vouchers to stimulate spending [3]. Group 3: Economic Integration - The integration of cultural tourism with economic and investment activities is seen as crucial for unlocking the value of overseas Chinese resources, enhancing Chongqing's position as an inland open highland [3][4]. - Establishing an international cultural tourism exchange service platform is recommended to connect global Chinese communities and address the challenges of linking tourism with trade and consumption [4]. Group 4: Long-term Value Creation - The focus should shift from short-term "traffic harvesting" to long-term "value co-creation," allowing for a multi-dimensional and multi-layered circulation of tourism value in Chongqing [5]. - Recommendations include forming a city-level "ticket root economy" development alliance to unify various market participants and create a comprehensive points and benefits certification system for seamless consumer experiences [5].