陈吉宁调研文旅商体展促消费工作：以春节等大型节庆活动为抓手，持续放大“上海消费”品牌效应

Core Viewpoint - The Shanghai government emphasizes the integration of cultural, tourism, and commercial exhibitions to enhance consumer engagement and promote the city's brand as an international consumption center [2][7]. Group 1: Consumer Engagement Initiatives - Shanghai has launched a special "Spring Festival version" of cultural and tourism exhibitions, featuring 2,570 events to create a festive consumption atmosphere [3]. - The theme "Come to Dapuyuan for the New Year" at Yuyuan Mall combines traditional customs with immersive experiences to attract both domestic and international tourists [3]. - City leaders are focused on enhancing the management and service quality during large-scale consumer events to ensure visitor satisfaction [3][6]. Group 2: Cultural and Commercial Development - The city aims to leverage its rich cultural heritage to create distinctive cultural landmarks and consumer brands that resonate with new consumption trends [4]. - There is a push for the transformation of commercial districts, improving the environment and services to better capture spillover effects and create new consumption growth points [4][7]. - The government is committed to enhancing policy support for the arts, encouraging the development of diverse platforms for cultural performances to attract tourists [6]. Group 3: Strategic Goals for Consumer Growth - The integration of cultural, tourism, and commercial exhibitions is seen as a key strategy to stimulate consumer potential and enhance urban vitality [7]. - Continuous research on new trends and consumer behavior is essential for optimizing the supply of services and expanding consumption [7]. - The government aims to strengthen the international influence of major festive events while promoting traditional Chinese culture and enhancing the "Shanghai Consumption" brand [7].