人文经济激活消费新动能丨一份特色茶产品背后的文化消费升级密码

Group 1 - The article highlights the cultural consumption upgrade in the tea industry, showcasing how traditional tea products are being integrated into modern lifestyles and consumer experiences [1][2]. - Innovative tea and food pairings, such as the "tea + meal" concept, are gaining popularity, with 72% of surveyed consumers willing to pay 20% more for culturally rich brands [2][3]. - The integration of tea culture into various consumer experiences, such as hands-on tea-making workshops, is enhancing consumer engagement and driving sales [3][4]. Group 2 - The new tea beverage market is thriving, particularly among younger consumers who are drawn to modern, stylish interpretations of traditional tea [7][8]. - The supply of base tea materials from Fujian is significant, with over 160,000 tons provided in 2023, accounting for more than half of the national supply, supporting innovation in new tea drinks [7][8]. - The tea industry is evolving through cultural integration, with brands leveraging unique cultural elements to differentiate themselves and avoid homogenization in the market [7][8].