重庆市政协委员建议：小小羽毛球“打”出体育大产业

Core Viewpoint - The development of the badminton industry in Chongqing is seen as a significant opportunity to boost the local economy and support the construction of an international consumption center city, leveraging its unique advantages and growth potential [1][2]. Group 1: Advantages of Badminton Industry in Chongqing - Chongqing has a strong talent pool, having produced world champions like Zhang Yawen and Li Xuerui, creating a "Chongqing Badminton Champion Matrix" [1]. - The industry has a foundational scale, with Rongchang District attracting Feiyu Sports Goods Co., which produces 120 million shuttlecocks annually, generating an output value of 200 million yuan, making it the largest badminton production base in Southwest China [1]. - Clear policy support is provided through the "14th Five-Year Plan for Sports Industry Development in Chongqing," which emphasizes the creation of characteristic sports industry clusters, including badminton as a key development area [1]. Group 2: Market Potential and Challenges - According to the National Physical Fitness Monitoring Center, badminton is one of the most participated sports in China, with 250 million participants, and this number is expected to grow as the national fitness strategy is implemented [2]. - There are challenges such as an incomplete industrial chain, insufficient brand influence, and inadequate policy coordination that need to be addressed [2]. - Suggestions include developing the value of champion IP, promoting the integration of sports and cultural tourism, and designing champion-themed tourism routes to enhance industry recognition [2]. Group 3: Future Developments and Events - The "Li Xuerui Cup" amateur badminton open, organized by the Chongqing government, has been held for twelve consecutive years, attracting over 10,000 participants, and is recognized as one of the most influential amateur badminton events in Southwest China [3]. - Future plans include refining event classifications, enhancing quality, and promoting the integration of venues and events, as well as strengthening collaboration between badminton associations in Chengdu and Chongqing [3]. - The Chongqing Sports Work Conference in 2026 aims to continuously stimulate new momentum in the sports industry and deepen industry integration, with badminton expected to lead the way in establishing a new benchmark for the sports industry in the West [3].