“广货行天下・中山百货进上海”启动

Core Insights - The event "Guanghuo Hang Tianxia: Zhongshan Department Store Enters Shanghai" marks the launch of Zhongshan's first promotional activity for city image and specialty products in 2026, coinciding with the peak consumption period before the Spring Festival [1] Group 1: Event Overview - The event takes place from January 31 to February 1 in Pudong and from January 31 to February 2 in Hongkou, featuring a unique model of "First Venue Leadership + Second Venue Linkage + Lively Discount Weekend" [1] - It showcases six themed consumer exhibition areas, including "Charming Zhongshan," "Intelligent Manufacturing Zhongshan," "Zhongshan Design," "Cultural Tourism Zhongshan," "Livable Zhongshan," and "Zhongshan Fragrance Farmers," focusing on various sectors such as home appliances, furniture, consumer electronics, clothing, daily chemicals, food, and cultural tourism [1] Group 2: Participating Companies and Products - Nearly 300 representative enterprises from Zhongshan are participating, presenting around 800 high-quality "Zhongshan Manufacturing" products, including well-known companies like New Yichang Robotics, Changhong, TCL, and Galanz [1] - The "Intelligent Manufacturing Zhongshan" exhibition area features smart home appliances and trendy tech products aimed at attracting young consumers [1] Group 3: Consumer Engagement and Marketing Strategy - The event includes online live streaming for marketing and sales activities to reach a broader consumer base, alongside multiple specialty exhibition platforms across Shanghai [2] - A themed campaign titled "Capturing a Century of Warmth: Xiangshan People in Shanghai" runs from January 26 to February 26, inviting the public to submit historical records and materials reflecting the cultural ties between Zhongshan and Shanghai [2]