History of Target: Company timeline and facts

Core Insights - Target has evolved from a small discount retailer in Minnesota to a leading discount retailer in the U.S., with annual sales exceeding $100 billion and ranking 8th in sales by the National Retail Federation [7][32]. Company History - The company was founded by George Draper Dayton in 1881, who initially assessed investment opportunities in the Midwest before establishing the Dayton Dry Goods Company [6][5]. - Under the leadership of Dayton and his successors, the company expanded significantly, including the opening of the first fully enclosed, air-conditioned shopping center in the U.S. in 1956 [3][4]. - The company was renamed The Dayton Company and later became known as Dayton's department store, which saw rapid growth and innovation, including the use of airplanes for transporting goods [4][3]. Brand Development - The first Target store opened in 1962, with a focus on providing a higher-quality experience for value-oriented shoppers [2][14]. - The iconic "Bullseye" logo was introduced in 1962 and has undergone several refinements over the years [8][10]. - Target's motto "Expect More. Pay Less." was unveiled in 1994, reinforcing its brand identity [20]. Financial Milestones - Target achieved $1 billion in annual sales for the first time in 1979 and exceeded $10 billion in annual revenue for the first time in 1992 [19][20]. - In 2021, Target's revenue reached a record $106 billion, with net income hitting $6.9 billion [32]. - The company has consistently paid dividends since its first payment in 1967, reflecting its financial stability [15]. Corporate Strategy and Initiatives - Target has committed to investing over $7 billion in corporate strategy initiatives, including store remodeling and enhancing the consumer experience [30][33]. - The company aims to source 100% of its electricity from renewable sources by 2030 as part of its sustainability goals [31]. - In response to the COVID-19 pandemic, Target adapted its services to include contactless delivery options and increased its minimum wage to $15 an hour [31]. Recent Developments - In 2025, Target announced a strategic plan to drive over $15 billion in sales growth by 2030, focusing on improving the consumer experience and supply chain [33]. - The company faced challenges, including a reduction in its corporate workforce by 1,800 jobs and a decline in stock price, attributed to backlash over its diversity initiatives [34]. - As of early 2026, Target's stock traded around $108 per share, significantly lower than its peak price in 2021, with a market capitalization of approximately $49 billion [34].